If you’re cooking a meal would you cook it half way and then just let it sit there?
When you go to the bank to make a deposit, do you walk in, fill out the deposit slip and then just leave the money on the counter and walk out?
Of course not! Who would do something halfway like that and not finish it, right?
Then why then are you letting customers come in to your business but then doing nothing to provide a WOW experience, not offering upsell and/or cross sell opportunities that help them, and letting them leave without getting their contact information and/or giving them a reason to return?
That is serious half-assed marketing! And yes, it sounds ridiculous reading it here, right? But it’s what I see small business owners do wrong every day.
I teach small and local business owners how to use daily deal marketing to skyrocket their business growth and get massive profits. Why do these business owners need training on something that sounds as simple as “running a Groupon?”
Because they all do it WRONG! That’s why there’s so much negativity about it. But I am a real-life example that it works. It was a key strategy that took my business that was $500K in debt, nearly bankrupt, to a profitable 7-figure business in just two years.
The secret to making daily deal marketing work so well is not what you think it may be.
It’s not about getting people TO your business. Sure, running a Groupon deal will get people to your business, but if you don’t deliver an exceptional experience, if you don’t give them a reason to return, if you don’t have them so excited they want to tell the world about you, why would they?
How do you get them to return? You treat them like you would treat your best friend. Here are 5 easy ways to do that:
You keep in touch
Keep an email list of your customers so you can send newsletters with your business’s latest news and promotions to keep them in the loop. Be even more personal by sending an email the day after someone visits your business. I did this in my coffee/smoothie business thanking them – and when available sending a picture of them. Now tell me they’re not going to appreciate that – and perhaps even share it on social!
You offer support
Answer all questions and respond to comments quickly! Staying on top of your social media, emails, and site comments is one of the easiest ways to continue the relationship post-sale. I use Hootsuite to manage all of my social media. It’s a great way to manage multiple social media accounts in one place.
You show gratitude
Remember those two magic phrases Mama taught us? Please and THANK YOU. Make sure to send a “thank you”. Nothing will stand out more than a hand-written thank you note. I send one with a little gift (something they will keep and use so it’s always front of mind) as a token of my appreciation for their doing business with me. Who do you think they’re going to think of first next time they want a coffee or smoothie?
Offer an incentive to returning customers
This will make them not only want to come back, but also feel the love. A restaurant could provide a free appetizer or dessert. A spa could provide a free 10-minute massage. A house cleaning company could leave a mini-cleaning kit and tips to keep the home clean until the next visit. Encourage your customers to share it on social media (ex: Yay, I just went to www.yourbusiness.com and got this product/service/item free from @yourbusiness)
You get to know them on a deeper level
Who knows what your customers want better than your customers themselves? Get to know them by asking for their input. Create an interactive quiz (I use Qzzr) or ask fun yet helpful questions on social media. Customers will be more likely to respond.
So STOP doing your marketing half-assed! STOP leaving money on the table (because that’s what you’re doing). STOP being a commodity and create experiences your customers will rave about, tell others, and come back for again and again.
When you do, your marketing will run like a well-oiled machine and you’ll never have to worry about where your next customer is coming from.
About Stacey Riska
Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.