November 2016

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3 Little Known Hacks To Improve Your Yelp Review Score

by Stacey Riska on November 24, 2016 No comments

Yelp . . . no it’s not a 4-letter word. But if you ask small and local businesses who run a daily deal what they think about it, make sure you’ve got some protective gear on because boy oh boy . . .

via GIPHY

Love it or hate it, Yelp is a necessary evil – it’s not going away any time soon and people do use it to find out what others are saying about you. So put on your big boy/girl reputation management panties. Here are 3 little known hacks you can use to improve your Yelp page(s).

Yelp calculator

The biggest difference between Yelp and Google Reviews is that Yelp rounds to half-star increments, Google does not round. So, on Google, you can have a 4.1, 4.2 and so on. But on on Yelp, you can only have a 4.0 or a 4.5, and nothing in between.

Because of this, you never quite know where you stand on Yelp. Are you a solid 4, just about ready to jump up to a 4.5, or are you teetering on the edge of dropping to a 3.5? So should you be excited or scared? Yelp doesn’t make it clear.

To help bring some clarity and help you test out different scenarios, you can use this Yelp Improvement Calculator. This lets you enter in your current ratings, and then it lets you know what it will take to get a higher star rating. You can also tweak your rating distribution to see if you could potentially be close to dropping to a lower rating.

yelp-calculator

Yelp review removal video

Yelp has a very strict set of content guidelines. These guidelines specify what a reviewer is – and is not – allowed to do. Commit these content guidelines to memory. Yelp allows you to flag reviews that violate these guidelines, so if you know the rules, you can flag any negative reviews you see and have them removed.

There are a lot of rules, and it can be a lot to remember, so here’s a video to help you improve your Yelp ratings and reviews. Don’t underestimate the power of flagging — we’ve improved clients’ pages by half and full stars, simply by removing the reviews from their page that violated the content guidelines.

Find the profile of a filtered/not-recommended reviewer

On Yelp, nothing is more frustrating for business owners than the filter. The purpose of the filter is to remove fake or illegitimate reviews. The filter is intended to protect your business.

Positive Yelp reviews can impact small businesses in a huge way. Seventy-nine percent of consumers trust online reviews as much as personal recommendations. Businesses can even see a five to nine percent increase in revenue if their Yelp rating increases by one star.
What happens though is that the filter will sometimes not show a great five-star review you received (and all those five-star reviews that are being filtered out also don’t count toward your star rating).
Here’s what you can do for any positive reviews that get filtered:
If you can identify the customer who left a positive review in the filter, you can reach out to them and let them know their great review is being hidden because they aren’t active on Yelp. Additionally, you (and your employees) can add them as a friend and mark their reviews as useful and cool.

Here’s the problem: For any review that is in the filter, Yelp does not provide a link to the reviewer’s profile. It also doesn’t show the useful/funny/cool buttons. So it makes it impossible to interact with the reviewer, follow them or mark their reviews.

Now here’s the solution: Dig into the code on the page a tiny bit and you can find the information needed to access their profile. Follow the instructions below, and you’ll be able to rebuild a link to the user’s profile to access it. Hooray!

First, open up the filter (not-recommended list) by scrolling to the bottom of the page and clicking the arrow next to “not currently recommended.”

not-recommended-1

Scroll/page through the filtered reviews to find the review/person whose profile URL you’d like to find. Highlight their name, right-click, and click “Inspect” (I do this in Chrome, but you might be able to tweak this for other browsers).

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Now, this next step may look daunting if you aren’t used to digging into code, but it is easy, trust me. Chrome should show you a little window of code. Look for the last “<li>” in the area of code it is showing you. Now, look at the line of code under it, all the way to the right. You should see something that says “user_id:______.” Everything following the colon, up to the end quotation, is the magic ID you need, so highlight that and copy it.

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Last step! Open another tab and go to any other user’s profile that you can access. Then just delete the existing User ID in the URL and plug in what you copied. Hit enter and voila! You are on that reviewer’s profile. You can now mark their review as useful and cool, follow them, compliment them and so on.

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There you have it. Three of my favorite Yelp tricks that I hope you use as part of your arsenal to increase your Yelp score and bring in more business. If you find these helpful and really want more, check out my previous article that contains some useful Yelp tidbits, “How To Handle Negative Reviews and Complaints”

And if you want to know all of the secrets to doing a daily deal the right way – the secrets that took my business from $500K in debt to a 7-figure profitable business then check out the Daily Deals for Massive Profits Training Program:

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About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

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Stacey Riska3 Little Known Hacks To Improve Your Yelp Review Score