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Groupon Marketing Case Study: GoJump Oceanside Skydiving

by Stacey Riska on July 29, 2016 No comments

Are you a local business that offers “things to do”?

Is your local business looking to expand your reach and get more new customers?

Check out this Groupon marketing case study from a southern California skydiving center:

GoJump Oceanside is a skydiving operation in Southern California that knew just where to turn to reach more thrill-seeking customers: Groupon. After working with Groupon successfully for many years in Germany, GoJump’s owners didn’t hesitate to contact Groupon when they expanded into the United States. So how did Groupon help GoJump grow? It brought the business visibility in the market and helped attract customers GoJump couldn’t reach through its own local marketing. Working with Groupon allowed GoJump to make skydiving a more affordable activity for customers who were considering jumping but hadn’t decided to take the plunge. Once the customers arrived, everyone at GoJump was pleased to discover that the Groupon customers were just like their usual visitors.

The success of its Groupon campaigns helped GoJump Oceanside expand its hours of operation to five days a week. It also was able to add three new staff members to handle the volume of customers the promotion brought in. Overall, GoJump Oceanside owner Mike Vetter says the relationship with Groupon has been very effective and is continuing to help the business become bigger and bigger in the market.

Groupon is amazing marketing for all types of activities and events businesses. Things to Do is one of the most searched categories on Groupon, providing thousands and thousands of merchants nationwide with the new customers and revenue they need to grow. Click here to learn how to grow your activities- or events-based business with Groupon.

If you found this article helpful, check out my previous article that discusses how to “Turn Those Groupon Customers Into A Cult-Like Following”

And if you want to know all of the secrets to doing a daily deal the right way – the secrets that took my business from $500K in debt to a 7-figure profitable business then check out the Daily Deals for Massive Profits Training Program:

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About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.



Stacey RiskaGroupon Marketing Case Study: GoJump Oceanside Skydiving

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