July 2016

All posts from July 2016

Review Sites: The Master List for Small Business Local Marketing

by Stacey Riska on July 30, 2016 No comments

You know the importance of having reviews on Google+, Yelp, and Facebook. But where else should you be focusing to get reviews?

What other review sites could local customers find you on and choose between you and your competitors? Which ones have you overlooked – or never even knew about – and can use to your advantage?

If you want to rank better and get more customers, you need reviews on a variety of review sites. It’s something I discuss in-depth and give strategies to get more – and better – reviews, in the Daily Deals for Massive Profits Training Program.

What sites are available you ask?

So glad you did. Phil Rozek, a real expert in local marketing put together what he calls The Definitive List of Local Review Sites. It has over 400 sites where customers can write you a review – and counting!

Want access to the FREE Spreadsheet?

Here’s the spreadsheet:

Master List of Review Sites

 

 

 

 

 

 

 

 

 

 

 

Phil shares some tips to help you get the most from this spreadsheet:

“Review site” column

This is the name/link of the review sites.You’ll notice it doesn’t include Apple Maps and Bing Places.  Why is that? Well, that’s because those search engines get their reviews mostly from Yelp and sometimes from TripAdvisor, CitySearch, and a couple others.  (This is also true of a few well-known local directories, like MapQuest, which get their reviews from Yelp.)

So generally if you want to appeal to Apple Maps and Bing Places users, you’ll get a long way if you just get some good reviews on Yelp.

“Also sourced from” column

As mentioned above, some sites “source from” other sites to feed in reviews.

Some sites feature two types of reviews: reviews written directly on the site (“native” reviews), and reviews originally written on some other site.

YellowPages is a great example.  Customers can write reviews on YellowPages, but your YellowPages listing will probably also include any reviews written on your CitySearch listing.  They’re partners.

Yelp, CityGrid sites (CitySearch + InsiderPages + JudysBook), and TripAdvisor feed reviews to the most other review sites.

Marketing Done Ad

“Ratings only” column

Some of these review sites only let you leave a “rating.”  Customer can give a business 1-5 stars, but can’t include a paragraph or two to go into detail.  Kind of lame.  They’re included in this master list just in case you have a use for them.

Hope this helps you know all of your review site options. Share in the comments which new ones you’re using for your reputation management. If you find this article helpful, check out my previous article that shares “3 Little Known Hacks To Improve Your Yelp Review Score”

And if you want to know all of the secrets to doing a daily deal the right way – the secrets that took my business from $500K in debt to a 7-figure profitable business then check out the Daily Deals for Massive Profits Training Program:

DD Ad1

divider

 

stacey

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

WantMore

 

Stacey RiskaReview Sites: The Master List for Small Business Local Marketing

Groupon Marketing Case Study: GoJump Oceanside Skydiving

by Stacey Riska on July 29, 2016 No comments

Are you a local business that offers “things to do”?

Is your local business looking to expand your reach and get more new customers?

Check out this Groupon marketing case study from a southern California skydiving center:

GoJump Oceanside is a skydiving operation in Southern California that knew just where to turn to reach more thrill-seeking customers: Groupon. After working with Groupon successfully for many years in Germany, GoJump’s owners didn’t hesitate to contact Groupon when they expanded into the United States. So how did Groupon help GoJump grow? It brought the business visibility in the market and helped attract customers GoJump couldn’t reach through its own local marketing. Working with Groupon allowed GoJump to make skydiving a more affordable activity for customers who were considering jumping but hadn’t decided to take the plunge. Once the customers arrived, everyone at GoJump was pleased to discover that the Groupon customers were just like their usual visitors.

The success of its Groupon campaigns helped GoJump Oceanside expand its hours of operation to five days a week. It also was able to add three new staff members to handle the volume of customers the promotion brought in. Overall, GoJump Oceanside owner Mike Vetter says the relationship with Groupon has been very effective and is continuing to help the business become bigger and bigger in the market.

Groupon is amazing marketing for all types of activities and events businesses. Things to Do is one of the most searched categories on Groupon, providing thousands and thousands of merchants nationwide with the new customers and revenue they need to grow. Click here to learn how to grow your activities- or events-based business with Groupon.

If you found this article helpful, check out my previous article that discusses how to “Turn Those Groupon Customers Into A Cult-Like Following”

And if you want to know all of the secrets to doing a daily deal the right way – the secrets that took my business from $500K in debt to a 7-figure profitable business then check out the Daily Deals for Massive Profits Training Program:

DD Ad1

divider

 

stacey

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

WantMore

 

Stacey RiskaGroupon Marketing Case Study: GoJump Oceanside Skydiving