March 2016

All posts from March 2016

Using Daily Deal Sites Like Groupon: Good Or Bad For Your Business?

by Stacey Riska on March 29, 2016 No comments

To Groupon or not? It’s a question I get asked a lot. Here are some questions you’ll need to answer to know whether it’s a good marketing strategy for your business:

1) What are your cost of goods? Under a “typical” deal, you’re only going to net 25 cents on the dollar. So if you have a product/service that has a high cost of goods, you “could” offer it as a loss-leader, but I suggest you create a package of products/services that will provide you higher margins.

2) Can you offer upsells and/or cross sells? This is a key strategy to making daily deal marketing work for you. Sure, you can “get ‘em in the door” with the deal, but the way you make money is to then have upsells and/or cross sells that they just can’t resist.

3) Are there times when you’re slow and/or can handle additional capacity? When you structure your deal correctly, YOU control the process – how many deals you’ll sell and when/where/how it’s valid. So if your restaurant is busy Friday & Saturday then exclude those days.

There are other questions that your business will need to answer to determine whether daily deal marketing is a good strategy or not for your business. You can take the quiz and find out.

stacey

About Stacey Riska

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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Stacey RiskaUsing Daily Deal Sites Like Groupon: Good Or Bad For Your Business?

How To Make Your Marketing Sexy, Groovy and Rad (Part 3 of 3)

by Stacey Riska on March 8, 2016 No comments

How’s It Hangin’? Have you watched the other 2 videos on how to make your marketing sexy, groovy and rad? It’s copasetic, so make sure you don’t miss it! Here’s the links:

How To Make Your Marketing Sexy, Groovy and Rad (Part 1)

How To Make Your Marketing Sexy, Groovy and Rad (Part 2)

Here’s the final video that shows you how I made my marketing sexy, groovy and rad in my coffee and smoothie business:

So now you’ve got everything you need baby to make your marketing sexy, groovy and rad. Share your examples here. I gotta skitty but you can always connect with me on Facebook or Twitter.

Stacey RiskaHow To Make Your Marketing Sexy, Groovy and Rad (Part 3 of 3)

Groupon Is More Than Just Food and Spas

by Stacey Riska on March 4, 2016 No comments

When you think of Groupon, you probably think of things like “pizza”, “haircuts”, “house cleaning”, etc.

If you’ve been hesitant to run a daily deal in your business because you think your product or service wouldn’t work, STOP! There is something for EVERYONE on Groupon. From the $1 deal to the $1,000,000 deal (yes, there are real deals that have sold for $1,000,000 – I give a real-life example in the Daily Deals for Massive Profits Training Program).

Do you sell “quirky” things? GREAT! Using a daily deal site like Groupon is a fantastic way to get more eyeballs to see it – and buy it.

Here’s some real deals that are running on Groupon, as featured in lasvegasweekly.com:

1. For just $118.99, you can flaunt a pink, crocheted mermaid tail that comes in both child and adult sizes. It’s described as “highly versatile,” a “complement to your decor” and an “exquisite and elegant” gift to give someone a “sweet winter.” So not only can you blend in with your curtains, you and your kid can wear this “versatile” piece to Walmart.

2. Silver Unique Shaped Trees. This is literally just a silver Christmas tree turned upside down. There’s no way you can put a tree topper on it, although there’s plenty of room for presents underneath. Listed at $720.96, it’s selling on Groupon for $456.99. But hey, it comes pre-lit.

3. Does your dog ever look longingly at you with those big, sad eyes when you wear your ugly Christmas sweater? Fear not! The New York Dog Ugly Holiday Sweater is here, and it’s covered in froofy golden bows, ornaments and mini pom-poms. Now you can continue to do everything together, including push Fido in his $110 All-Surface Convertible Pet Stroller, Carrier and Car Seat. Yay for the happy family.

4. Ten pounds of miniature marshmallows, flavored orange, strawberry, lemon and lime. If they were plain, I’d say hurrah to hot cocoa. But those fruit flavors … Well, at least you can use them as pillows.

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5. If you’d like to freak out your older sister or mother, or maybe even get your dad to squeal, you need this robotic, life-size tarantula in your life. For just $19.99, maliciously control it from the other room.

6. Learn how to jet-pack. I didn’t really know people used these, but flying over water powered by Jetsons technology sounds like a blast to me.

7. Release your anger. Rent a T-55 tank and completely crush a car. This $2,200 Groupon also comes with a mini gun rental and Humvee transportation, for that post-tank mellow.

8. Before scouring Groupon, I didn’t know that lipstick could be used as a tangible sexual device. My Secret Screaming O Lipstick Vibrator is a $10 way to discretely enjoy yourself. Just pray no one asks to borrow your lipstick.

9. I had to include this, because I mean, really, soap making? This Soap-Making Course from Centre of Excellence Online is originally listed at a whopping $325, but it’s selling on Groupon for just five Washingtons. Now’s your chance. Do it before the sale’s washed out.

10. If soap making isn’t exhilarating enough for you, then take to the skies with Cirque. Learn how to perform on the flying trapeze with this Groupon, and maybe you’ll be able to join the circus. You can even wear your versatile mermaid Snuggie.

11. Where else but Fabulous Las Vegas could you glorify a trike tour for two to the romantic concrete slab that is Hoover Dam? That’s right. No where else. Especially for $199. They’re not even motorcycles.

12. Another unique bike-style experience is the bicycle pub crawl, where up to 15 people can pedal a large cart and get drunk Downtown. Groupon saves you $48 for this one (for two people). I wonder how long it takes for this crawl to stop moving …

13. I already mentioned the jet-pack lesson, but wait, there’s more: you can learn how toflyboard. With Groupon’s featured image of a man in a Superman outfit soaring above the waters of Lake Las Vegas, it’s tempting not to be interested. Clark Kent anyone?

14. And of course, I couldn’t forget our beloved Erotic Heritage Museum. You can get 52 percent off museum admission for two or four with this one. (Over 1,000 people have purchased already.) Whatever happens in Vegas, stays in Vegas, right? Except the imagery of two men’s penises disguised as puppets.

Do you notice what the underlying theme of all of these deals are? It’s one of the key factors that makes your daily deal get you more leads, more customers, more clients, more sales and more money.

Ding, Ding Ding….time’s up!

The answer is they’re all EXPERIENCES. They’re not just a “pizza”, a “haircut” or “house cleaning.”

So what are YOU doing to create experiences in your business? What kinds of crazy things have you sold on Groupon or other daily deal sites? Share in the comments below. If you found this post helpful and really want more, check out a fun – and quirky – video I put together “Is Your Marketing Sexy, Groovy and Rad?”

And if you want to know all of the secrets to doing a daily deal the right way – the secrets that took my business from $500K in debt to a 7-figure profitable business then check out the Daily Deals for Massive Profits Training Program:

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stacey

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.

WantMore

Stacey RiskaGroupon Is More Than Just Food and Spas