Daily Deal Marketing For Massive Profits Blog

Advertising Your Small Business Will Love With Daily Deal Marketing

by Stacey Riska on February 6, 2016 No comments

Most small business owners who run daily deals on sites like Groupon do it WRONG!

They’ll offer a “$20 of product/service for $10” deal – and then wonder why they’re losing money, not getting repeat customers, and bitch/complain that “daily deal marketing doesn’t work”.

Daily deal marketing DOES work – and CAN work – when it’s done right. It’s something I teach in the Daily Deals for Massive Profits Training Program. Here’s a fantastic example of how to use daily deal marketing the RIGHT way. This article was published in AdWeek:

Got $30,000? Groupon Deal Offers Personal Jumbotron So You Can Propose Spectacularly — Kinetic Worldwide powers unusual offer

How does a deal site score promo points on Valentine’s Day? By making a totally outsized offer on a Kiss Cam-caliber romantic spectacle … that you can enjoy without leaving home.

For $30,000, and with help from ImpactAV and Kinetic Worldwide, the company’s Valentine’s Day Proposal Package gives you the chance to propose with a stadium-quality 12-by-16-foot LED screen, plus animated graphics from Kinetic. The best part? You don’t have to whip out the rock on a baseball field to use that screen. It will be delivered straight to you, stranger witnesses optional.

Because what self-respecting digital native proposes on a baseball field anymore?

groupon ad

“Imagine the surprised delight on your significant other’s face when the crew elevates the giant screen, complete with images that highlight your love,” the post reads. “Professional-grade animated graphics from Kinetic Worldwide seal the deal, gathering crowds of awed well-wishers, misty-eyed co-workers, and confused birds.”

“Groupon considered how to blow out Valentine’s Day with something spectacular,” says Kinetic Worldwide’s head of innovation, Mike Gamaroff. “The idea of bringing a Super Bowl jumbotron right to your door came to mind, and Kinetic drew on our experience of creating impressive outdoor spectacles by offering the big screen answer.”

The full perks of the deal:

  • The jumboscreen, delivered to your door
  • Animated graphics
  • The option to customize your proposal with selfies, pictures, takeout menus or just some nice copywriting

The deal is available in the lower 48 states and must be redeemed before Feb. 15. Act fast: You’ve got until Friday night at midnight to cash in on at-home jumbotron romance. Don’t forget the hot dogs; this isn’t amateur hour.


Would you rather get $30,000 and a raving customer who’s thrilled with an incredibly unique experience who will brag about your company to everyone they know (and profits so big your bank will wonder where the money’s coming from)? OR Would you rather run a $20 deal, “maybe” pocket $5 of that and wonder why your business is struggling? Let me know what your incredible deal is going to be by sharing in the comments below.


About Stacey Riska

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.



Stacey RiskaAdvertising Your Small Business Will Love With Daily Deal Marketing

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