January 2016

All posts from January 2016

10 Reasons To Use Daily Deal Sites Like Groupon In Your Small Business

by Stacey Riska on January 26, 2016 No comments

Have you considered using daily deal sites like Groupon in your small business?

Wondering why you would want to use daily deal sites like Groupon as a marketing strategy for your small business?

Below are 10 ways your business can benefit from using daily deal sites:

thumbs up1. Get new customers fast – If your business is looking for a way to bring in customers or clients fast, running a deal on a daily deal site is the most effective way to do it. Groupon and others like it can send you tons of new customers that you can then convert into long-term customers. Your return on investment (ROI), in terms of getting new customer in the door, is unmatched compared to other advertising options.

2. Generate cash flow quickly – Need cash in your small business? I’ve never met one who said “no”. Top daily deal sites like Groupon have generated sales in the tens of thousands for many business owners. For me, it was the key strategy that took my struggling coffee and smoothie business from $500K in debt to a 7-figure profitable business. Daily deal sites pay you a large percentage of sales from your deals immediate so you get that cash right away – and when you know how to structure your deal correctly, those customers won’t redeem them immediately giving you time before you have to service them. No other advertising model rivals the rate at which deal sites can inject cash flow into a business.

3. No upfront costs – Deal sites pay for all of the marketing and advertising to bring you new customer for which you’ll pay them a commission or a percentage of the sales for the deals that are sold. This means you don’t have to pay anything upfront to use their services. What other kind of marketing doesn’t cost you anything out of pocket? None. That’s why it’s such a great strategy for cash-strapped businesses. Barring unauthorized purchases or any refunds that buyers submit to the deal site, your advertising expenses produce real results in terms of customer acquisitions and the production of sales.

4. Measurable results – Businesses spend millions of dollars on local radio, television, print, and online advertising campaigns and never see any clear increase in sales, let alone any change in traffic to their local stores. Daily deal marketing is measurable. You’ll know exactly how many deals were sold and how many were redeemed. This way you can easily track the profits and expenses for each voucher sale that’s generated.

5. Increase online visitor traffic – People will check you out before they buy a deal. This means they’ll visit your web site, check you out on social media, and see what the review sites say about you. This can be good or bad so make sure you’re making a good impression in the online world.

6. Gain Facebook & Twitter followers – People love businesses that offer deals to their customers and they’re more willing to hit that “Like” or “Follow” button on Facebook and Twitter because of it. Business owners have reported that their Facebook fans and Twitter followers have increased after being featured on daily deal websites like Groupon.

7. Minimal time commitment – Groupon and other daily deal sites do almost all of the work for you. Your time commitment upfront is limited to gathering a few images and creating some text copy regarding the limitations of your deal offer. The larger daily deal sites have dedicated and experienced staff that will design your deal so it pops off the page and it creates quite a buzz for your establishment. In comparison, effective online advertising requires a much larger investment of time to create the ads, complete the necessary keyword research, and setup conversion tracking.

8. Incredible business exposure – Large social buying sites like Groupon have millions of subscribers and they get just as many website visitors each month. Not only do you get the exposure from the daily deal site, but you’ll find that their subscribers share and/or retweet your deal as well, giving you additional free exposure. This means you’re essentially getting free advertising to boot and lots of more buzz for your business.

9. Highly desirable customer demographic – The average user of daily deal sites like Groupon tend to be educated females with money to spend that are socially active both online and offline. If you’re a local business owner that’s usually a great demographic to have – and those new customers possess a great potential to return to your establishment and share their experience with their friends.

10, Customers are big spenders – According to GrouponWorks.com 73% of customers spend beyond the value of the deal. That means no revenue share with the daily deal site. It means more money to you.

To learn more about daily deal marketing and how you can use it to skyrocket your business growth, register for the Daily Deals for Massive Profits Training Program.

stacey

About Stacey Riska

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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Stacey Riska10 Reasons To Use Daily Deal Sites Like Groupon In Your Small Business

The 3-Second Rule: Will Your Customers Stay or Go?

by Stacey Riska on January 26, 2016 No comments

Did you know that someone will make a “stay or go” decision within 3 seconds when visiting your website?

Would you like to know some strategies to maximize the time someone will stay and visit your website?

look at computer

When potential customers visit your website, they will decide in just 3 seconds whether they want to do business with you or not. Just like when you were younger and you were taught that first impressions, when you meet someone in person are really important, the same goes for your website. When someone comes to your website, you want to make sure that you’re making a rock-solid first impression so that your visitors are excited to do business with you.

Here’s how you help make a great impression. To start, I want you to pull up your website. Just pull it up – don’t scroll. Just leave it as-is once it loads. Without scrolling, what is the very first, immediate impression that you get when looking at your website? Ask yourself these questions:

  • Is it immediately clear who you serve?
  • Is it immediately clear what you offer?
  • Is it immediately clear why people would want to do business with you?

If it’s not clear, then you’re going to want to consider how you can adjust the copy above the fold (that means what is shown on the screen) so that you can make these things more obvious.

You also want to ask, “Is your design clean, and is it professional?”

If you have a shoddy logo or no logo at all, maybe it’s time to get one. If you’re using a free theme, and it’s really clear that no work went into your website, then maybe it’s time to get some design help. Remember that cheap attracts cheap. If you look like you spent $5 on your website, you’re probably not going to be attracting the right type of customers or clients into your business.

Also ask yourself, “Do the menus appear easy to navigate?” If you have a ton of menus at the top of your site, sometimes it can be hard for your prospects to decide which to click first, especially if the menus are close together, if the fonts are hard to read, or if they’re not really organized in a really good way that makes sense.

When someone visits your site, you want them to be able to quickly decide what action to take. You want to make sure that your menus aren’t confusing them. Ask yourself, “Is there an emotion that you’re creating on your site?” Think about how you’re making your prospects feel when they visit there. Are you pumping them up? Are you tapping into their inner wants and desires? Maybe your site’s just kind of there, and it’s not really doing that.

The other thing you want to consider is, does your website create the same impression as you’re creating elsewhere on the web. You want to make sure that your message is consistent, that the impression you’re creating on social media is the same impression that you’re creating on your website. That’s really important. It’s been tested time and time again. The consistency is a really big part of conversion.

Now, if you want to really be clear on what the first impression is that’s being created on your website, there is one really easy way to do that. That is to ask. I want you to ask your friends, your family, your employees. Ask them, “What is the first impression they get when visiting your website?” Use this feedback to improve your site.

When you do daily deal marketing, potential customers WILL check you out. So make sure you “look good” – on the web, on social media, and on review sites. This topic and more is covered in-depth in the Daily Deals for Massive Profits Training Program.

stacey

About Stacey Riska

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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Stacey RiskaThe 3-Second Rule: Will Your Customers Stay or Go?

It’s 3AM. You’re Wide Awake. Where Is Your Next Customer Coming From?

by Stacey Riska on January 21, 2016 No comments

It’s 3AM. You’re Wide Awake. Where Is Your Next Customer Coming From?

Do you find yourself waking up at 3am wondering how you’re going to get more customers?

Is getting more customers into your small business keeping you awake at night?

awake at night

Figuring out how to get more leads, more customers, more sales and more money will keep any small business owner up at night. I “get” it. I used to wake up at 3am as well when I was a struggling coffee and smoothie shop owner who was $500K in debt. I needed a solution that was going to get more customers fast. I needed a solution that was going to get me cash fast. Talk about a nightmare!

Today I sleep very well. No worries about where my next customer is coming from. No worries about spending money on marketing that doesn’t work anyways. What is this magic sleeping pill I took?

It’s not a sleeping pill at all – but it will allow you to rest knowing your marketing is done, knowing your marketing is working.

The “sleeping pill” I’m talking about is called daily deal marketing. It’s using sites like Groupon to skyrocket your business growth and get massive profits.

Wondering if it’s the right strategy for you? Take this quiz to find out!

groupon ad

How do they do it?

The daily deal site will do all of the marketing for you to get more customers in your door. They pay for all of the marketing and advertising and only present your deal to your perfect target audience. Where many small businesses go wrong with daily deal marketing is three-fold:

  1. They don’t structure their deal well. They do a “$20 for $10” deal. That won’t work. Believe me. That WILL keep you up at 3am. Creating a deal that is an EXPERIENCE, something that’s fun, unique, different, so people don’t think about the price – will have customers beating down your door to get the deal and after getting their amazing experience will brag to the friends and tell others. The perfect word-of-mouth marketing you want.
  2. They get completely overwhelmed. If you do run a “$20 for $10” deal that just brings in the bargain shoppers, chances you’re also going to be overwhelmed with the influx of business. You can control how many deals you offer, so start small. If your deal works out well, you can always run another one.
  3. They don’t have any systems in place to get contact information. The key to making a daily deal work is to turn them into a repeat customer. To do that you need their contact information. My favorite strategy is to create a deal that requires the customer to contact you AHEAD of time so you can get their contact information. Another strategy is to make sure your staff are well-trained to ask for it – and reward them for doing so. Once you have that customer’s contact information you can market to them again and again.

Think of all of the different types of marketing you’ve done that’s probably keeping you up at night – because it’s not working: coupons, flyers, advertising, etc, etc. Nothing will give you more reach and exposure in bringing customers right to you than daily deal marketing. Enjoy a good nights’ sleep!

stacey

About Stacey Riska

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about helping small and local business owners get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. She transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business by using daily deal marketing. Now she teaches others how to skyrocket their business growth and get massive profits. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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Stacey RiskaIt’s 3AM. You’re Wide Awake. Where Is Your Next Customer Coming From?